Locating Profitable Markets...

Locate A Profitable Market To Start

You should never go on guessing or the advice of someone else in order to determine if a market will be profitable.
Jumping into a new market blind is the worst mistake you can make for your business. Many aspiring online marketers and or webmasters fail because they jump into a new market based on their own reasoning. They also fail because they follow bad advice.


Locating profitable markets is easy to do because they are so abundant. There are literally millions of profitable niche markets to get involved in. 90% of those profitable markets are easy to dominate within a few weeks.
While it is easy to dominate (own a major share of traffic) most online markets, it is not so easy to determine the projected profitability of one market over another, unless you have some specialized knowledge.


The goal of this report is to give you that specialized knowledge so that you can begin exploring and finding your next online venture. If you already have an online business then this will be a good way for you to explore new markets for the purpose of building your business.
In order to locate a profitable market you need to:

*Locate sources of market ideas & uncover markets that have more action (competitors).
*Determine which keywords have the highest PPC (Pay Per Click) cost within the vertical market.
*Determine the estimated organic traffic that each of those keywords receive.
*Multiply the PPC cost by the total traffic to get the estimated "wealth" of the market.

Now I will break each one of the points above down and show you why they matter.



Locate Sources of Market Ideas & Uncover Action Markets...
Market research is the difference between making pennies or making a fortune. If you are a beginner or are just looking to expand into new markets then you first have to seek a source of inspiration.
If you already have some ideas in your mind then you are one step ahead of this one. This is the first step if you have "no idea" where to start.
Use the following websites to find ideas for markets to explore:

The Yahoo Directory
Google Checkout
PayPal Stores
Ebay.com
Clickbank.com
Thomasnet.com
About.com
Amazon.com


You can visit any of the websites above and comb through their directories to find a market that looks interesting to you. Interest is all you need to move into the next step.

The websites above have years of experience that tell them what is most interesting to their visitors and how to categorize those interests into large groups & then break those groups down into niches or sub-markets.

Looking at the Yahoo Directory (for example) you can dig into any category and can quickly discover which sub-category has more listings. Each listing has the number of listing within the sub-category listed next to it.

e.g: When you search the yahoo directory for the word "antique and collectibles"
The number of listing will always apear by its side.

Antique and collectibles: (3517)

And when you click again the Sub-category is listed next to it also.

Sub-categories with more listings are an indicator of wealth. In other words the more listings there are, the more money there is to support those listings.
This leads us into a vital piece of information.
"The more listings there are in a sub-category, the more money there is in that market."



This is especially true in the Yahoo Directory because each listing is paying $299 per year (at the time of this writing) for a listing there.

The theory holds that if there were not already an element of success then a business would not consider paying this fee.
While this is not true some of the time, the majority of the time it is. In essence the Yahoo directory is one indicator that you could use to find a sub-market or niche to explore further.
Used with other indicators you can quickly hone in on a market that has "action". Action is what you want but not just any action... You also need sales.



How can you determine if there is money in a market?

In order to see if there is money in a market you need to see how much is being paid on a Pay Per Click (PPC) basis on a broad snapshot of keywords in the market.

The more that is being paid by advertisers on a PPC basis, the wealthier the market is. What makes a market wealthy?

PAYING CUSTOMERS...
That's right, it is proven that the more that is being spent on advertising in a market, the more money that market is making from customers.

There are thousands and thousands of wealthy markets and niches online. Use the websites above to find them and then use tools to uncover 100 of the most popular keywords in the market you are exploring.

Wealthy markets are abundant. Now it is a simple matter of determining which market to focus on. Looking at PPC prices being paid across the most popular 100 keywords in a market is the first step in determining its wealth.

The next step is...
Determine how much traffic each keyword gets organically. Organic is another word for natural or free search engine listings. How much traffic does each of those 100 keywords get?
Once you get these numbers then for each keyword you multiply the estimated organic clicks per day by the estimated PPC cost that is paid for each keyword (on average). This will give you you an accurate ballpark figure to determine the wealth of one market over another.


How to calculate the wealth of a market...

In this report I will reveal ways that you can estimate the profitability (wealth) of any market, sub-market, niche (or whatever you want to call it). In other words I am going to show you how to find profitable markets to explore. Many newcomers and experts go on their "feelings" about how one market may perform over another... This is insane!


You may have an idea for a product or service or you may have a product or service to promote. Maybe you are trying to decide what product or service to promote as an affiliate. Maybe you already have a strong presence online and you are seeking the next "big thing".
Whatever the case may be you should always take pause and give your "thinking" mind a rest and allow tools to do the thinking for you. Online business is quickly lost by thinking too much.

Whatever the case may be you should always take pause and give your "thinking" mind a rest and allow tools to do the thinking for you.

Don't think... Research... Allow the Internet to reveal the answers you are seeking.
The first step before estimating the wealth of a market is to know what market you will explore.

Then you can use some free tools to get a wide ballpark estimation of the wealth of that market as opposed to another market.

When I say "market" I am referring to a broad general use of the term that includes other popular terms such as (niche, sub-market, theme, etc.).
Once you have a market in mind here is one of the most effective free ways to determine its wealth:

STEP 1: Get the Google Adwords Keyword Tool
Set up a free Google Adwords account (interactive tutorial) even if you don't need it yet but to get access to their keyword tool.

STEP 2: Swipe keywords & analyze their value
Use the Adwords Keyword tool to swipe keywords by following these steps:

a) Enter the broadest keywords for the market you are exploring.
b)Make sure the "Use Synonyms" box is checked
c) Click "Get Keyword Ideas"
d) For "Choose columns to display", choose "Show estimated avg. CPC"
e) In the "Calculate Estimates using Max CPC" box enter 100. This will set the max CPC you want to see to $100 or less. This will ensure that all CPC estimates are shown.
f) Click the "Recalculate" button
g) Click the column header "Avg Search Volume". This will sort by search volume. The highest will be at the top.



It has been proven over and over again that the higher the CPC value for a keyword the more money that customers are spending in that market. Each keyword (or phrase) within a market represents a niche within the overall market. Keep these vital fact in mind as we continue to the video:


STEP 3: Choose 3 or 4 keywords (phrases) to examine using Google trends to see which one has more momentum.


a) Go to http://www.google.com/trends
b) Input your top 3 or 4 keywords (phrases) separated by a comma.
c) The graph will show you which market has more momentum.


After using these simple tools it won't take you long to see that there are literally millions of profitable segments (keywords) within every major market online.
The big question is which market will you focus on. In today's web 2.0 age you will have to become devoted to whatever decision you make so you need to ensure that you have at least a mild interest or passion about the market you choose or you will get bored to tears and ultimately fail.

There are many other tools you can get to use in other to determin the market value.



Conclusion:
There is a great abundance of wealthy markets, sub-markets (niches) online. In this report I have given you some easy ways to locate these markets and determine which ones are more wealthy than others.

I always inform my readers that "wealth" should not be the only factor that you use to make a choice of what to go after. You should also consider your INTEREST in that market.
If you have no interest in a market other than the prospect of tapping its wealth then you are headed for trouble.
It is extremely hard to dominate a market that you find boring. If you are bored you won't do well because you will try to cut corners. When you cut corners it shines through to your visitors. Your visitors will always seek authority. If you are bored then your visitors will quickly find somewhere else to go. This is a fact.

Seek a market based on Interest and then the wealth start coming. The more interested you are, the more ideas you will have and the better content you will produce. You will engage your visitors and they will buy from you.

Seek your passions...
Many beginners struggle to find a place to start. While the tools and methods outlined in this report are a great way to find wealthy markets you still need to figure out what interests you.

I will give you some tips on how to discover your passion next time.

To your success.

Good bye for now.